Web Directories as Part of an SEO Strategy

By Victoria M Garcia, Guest Author

If you could find an uncomplicated, easy, and free way to generate a search engine optimization (SEO) strategy, wouldn’t you take advantage of it? One of the most effective tools you can use is a web directory service to list your site.

Many people know that they want to be at the top of search engine results when someone is looking for information on a given topic. Those top search results are due to of some powerful tools for getting that desired #1, #2 or #3 position. Your chances dramatically increase if you use web directory listings.

Start by listing your website on high-quality, trusted website directories. Google, the most popular search engine, and other search engines favor websites that have numerous inbound links from other places on the web. The ranking of that site goes up because other sites value it by sending links to it.

When there are a number of links back to your site on several of high-quality sites around the web, it means the search engine’s crawler, or “bots” will find your web address more often and be more apt to visit it more frequently, index it, check for updates and new contents. When you keep fresh content coming to your site, not only will visitors be more likely to come back, so will the search engine bots, which leads to a higher rank in search results.

Why Web Directories Work in the Real World

Listing your website in directories has another pay-off. People who are looking for the information or services that you provide will find you. For a small investment of time, searchers will actually discover you and the information you have put in your profile.

There are many directories from which to choose. Start by looking for general directories that list services and retailers by categories. Look into your local Chamber of Commerce to see if takes listings. Don’t overlook trade associations and professional organizations either. All of these count. Don’t pay for a listing, most of them are free. You can advertise on some directories, but you should test carefully to see if it is worth the money.

Don’t Forget to Get a Good Review

One last thing. Be sure and let your friends and customers know you have a new listing on a particular directory. Many directories accept reviews. The more stars your reviewers give you, the higher you come up in some directories, and for sure, you are noticed more.

Vicki Garcia has been working with business owners for over 25 years to increase their business income, get more customers and create security for her clients. It is her job to stay ahead of the curve on all the new marketing tools and pick out the best ones. Her methods work. She can prove it. Visit Vicki for more information at http://www.marketing-impressions.com

 

in: SEO

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